Leading-edge software company at the forefront of innovation in the SaaS industry, specialising in providing scalable, user-friendly solutions that empower businesses to grow and succeed. The fast-growing team is driven by a passion for creating impactful software that meets the evolving needs of their clients. With a collaborative, inclusive culture and opportunities for professional growth, this is an exciting place for forward-thinking professionals to thrive.
ABOUT THE ROLE:
Our client is seeking a dynamic Marketing Manager with expertise in both traditional brand marketing and digital strategies to drive the growth of their SaaS product. You will lead campaigns that enhance brand awareness, generate demand, and engage target audiences through multiple channels.
Key responsibilities:
Develop and execute comprehensive marketing strategies (traditional and digital)
Manage branding, positioning, and messaging for the SaaS product
Oversee content creation, email campaigns, SEO/SEM, and social media
Coordinate paid media campaigns (PPC, display ads)
Conduct market research and analyse customer insights
Collaborate with product and sales teams
Measure and report performance of all marketing campaigns (KPIs, ROI)
ABOUT YOU:
Bachelor’s degree in marketing, communications, or related field
5+ years of experience in brand and digital marketing
Proven success in SaaS or tech-based marketing
Strong project management and organizational skills
Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems
Familiarity with traditional marketing tactics (print, events) and digital channels (SEO, SEM, social media)
WHAT'S NEXT?
Please hit apply now or call Nicola Stewart on 027 242 9753 for a confidential discussion.
